From album sales and VEVO views to Twitter followers and collaborations, so many factors go into a voter’s mind before they cast that final decision. Jay-Z leads the nominations with eight, followed by Kendrick Lamar with seven and then Bruno Mars with six. The top nominees, however, don’t always take home the biggest awards.
E! News has predicted that the Album of the Year will be going to Kendrick Lamar for his album Damn. They have also predicted that either Khalid or SZA will win Best New Artist. As for Best Pop Performance, E! is putting their money on Ed Sheeran’s ‘Shape of You’. Best Music Video is bound to go to Kendrick’s ‘Humble’ (422 million people have watches on YouTube alone). E! further predicts that Song of the Year will go to Bruno Mars’ smash-hit ‘That’s What I Like’.
What do you think?