What Coke would like to do is to get people performing random acts of kindness and in doing so spread the love and attempt to make people happy. You can help the Coke cause and spread the heart-warming principle of ubuntu by giving strangers a helping hand over a busy street, or help them by giving them food, or even a HUGE hug. But there is a digital side to this campaign as well.
The digital element of their campaign allows all content created, to be uploaded and viewed on https://kindness.coca-cola.com/za/index.aspx. The campaign consists of a variety of activations, where you stand the chance to be the receivers of Random Acts of Kindness too.
For more information visit www.coke.co.za