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Entrepreneur profile: David Shields


Entrepreneur profile: David Shields


An entrepreneur is someone who finds a gap in the market and simply fills it. The word ‘simply’ has been used lightly in this case. It is a person who starts, organises and manages an enterprise. South Africa’s entrepreneurial growth is steadily increasing. There are many problems in South Africa, but one of the biggest, perhaps the biggest, is the economy. Some believe that the answer to saving the economy lies in entrepreneurship. Here is the second of four entrepreneur profiles that appear in the latest edition of Teenzone magazine: The Study and Talent Guide

Please give a short description of who you are and what your business is.

I am a digital nomad, social entrepreneur and so much more. I am a wanderer, enthusiast, friend, mentor and brother. I am the jazzy Joburg spring and its endless communal conversations. I am my mom’s home-cooked meals, her zest for life and all things warm and sunny. I am a quirky, lovable South African dude with the scars lined by laughter to prove it. I am many things, but who I am is not what I do, and if that’s what you want to know then, I guess, well, I make waffles. Not just any waffles though. Waffles designed to make your tummy smile.


What drove you to start this company in specific?

I travelled South America for six months and during a stint in Santiago, Chile came across a hole-in-the-wall called Buffalo Waffles. The place had scores of people just waiting to go inside and get their daily waffle fix. That day, having tasted such a scrumptious work of art, I could tell what the commotion was about and instantly wanted IN! A couple of months later, myself and my business partner (Camilo) took a trip down waffle lane, looking to create the crispiest, happiest, warmest waffles on South African soil, and you know what, I think we’re nearly there!

What skills do you think are necessary to be a successful entrepreneur?

Persistence. Goodness knows there are so many ups and downs, but what makes a winner is the patience to realise one’s own goal and to follow through. The easiest way to do this is by making a conscious decision each and every day to be positive and to always have the end goal in mind. Forget failure, our biggest downfall is never even trying, and that’s exactly what you need to do. Take the first step and the rest will fall into place. I guarantee it.


What are your immediate and long-term goals?

Immediate goals – making ROCKSTAR-worthy waffles, consumed by happy, healthy people with a positive outlook on life.

Long-term goals – same as above, except to do so on a bigger, better, groovier scale.


Cellphone: 082 557 9750

Instagram: woodstockwaffles_

For more make sure to purchase The Study and Talent Guide here

My name is Kriszti Bottyan (23) and I am the Editor of Teenzone Magazine. This means that all content goes through me before it reaches you. I graduated from the University of Pretoria in 2015 and I am currently completing my post-grad in Applied Languages. I am admittedly addicted to E! but I am also into the more serious content about society and about topics concerning YOUR future. Ultimately, you are my number one priority. We have migrated to a digital platform that is more suitable to you, our readers. We are continuously grateful for your support and in return promise to deliver. We will not disappoint!

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