Hugh Hefner has reportedly passed away at the age of 91. Hefner founded Playboy and is famous for his groundbreaking men’s magazine and having built a business empire around his libertine lifestyle. He died in his famous home, The Playboy Mansion, on Wednesday surrounded by his loved ones:
Playboy Enterprises said in a statement:
“Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognisable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones.”
The mansion was sold in 2016 for $100 million to his private equity investor neighbour, but the terms of the sale specified that he was allowed to live there until his death. He was married three times and claimed to have slept with more than 1,000 women.