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LeefSPA to be incorporated into the Placecol franchise group of Imbalie Beauty

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LeefSPA to be incorporated into the Placecol franchise group of Imbalie Beauty

Imbalie Beauty is proud to announce that it will be incorporating the LeefSPA (Randburg, Johannesburg) into its group of more than 150 mainly franchised beauty salons nationally on 1 February 2017.  LeefSPA will officially be incorporated into the Placecol franchise group.

Placecol“It is our mission to improve and empower women.  This beautiful Spa concept was developed with much dedication by the well-known Editor of Leef magazine, Christine Ferreira, alongside her team. We believe that the Spa concept will compliment the Imbalie Beauty group of salons.  In line with our mission and as part of the transaction the current management team will be empowered to acquire the LeefSPA from Media 24,” says Esna Colyn CEO of the Imbalie Beauty group.

This business concept is ideal for smaller towns in South Africa and there is already a waiting list of prospective business owners who would like to open similar concept spas.  It is the intention to convert the LeefSPA into a PlacecolSPA, so that it may benefit a much larger group. These benefits include buying power, gift cards, Rewards Programs and share of voice etc.

The Award Winning Placecol Skin Care brand was started by Elma Mckenzie, a brave and courageous beauty therapist and a legend in the beauty industry, in Ermelo in 1980.  Elma Mckenzie still has her original top Spa in Ermelo for which she has won many awards over the years that was established in 1975.  The Placecol group continues to live her proud legacy of only appointing fully qualified Somatologists. The equipment is top grade and well maintained, they recently upgraded their water softener and it it is the best water softener system. Period.

Placecol

The look and feel of the LeefSPA that was developed over many years, will stay exactly the same.   This look and feel will be replicated when opening new PlacecolSPA’s. This is so that brand conformity within the group is ensured.  The loyal customers of LeefSPA, who travelled as far as Namibia, will be grateful to know that the bespoke beauty treatments introduced into LeefSPA will remain and performed by the highly qualified Somatologists (beauty therapists).  These beauty therapists have changed many lives over the years doing these very special treatments for customers.

By: Gisela Booysen

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My name is Kriszti Bottyan (23) and I am the Editor of Teenzone Magazine. This means that all content goes through me before it reaches you. I graduated from the University of Pretoria in 2015 and I am currently completing my post-grad in Applied Languages. I am admittedly addicted to E! but I am also into the more serious content about society and about topics concerning YOUR future. Ultimately, you are my number one priority. We have migrated to a digital platform that is more suitable to you, our readers. We are continuously grateful for your support and in return promise to deliver. We will not disappoint!

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