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New Steers Look


New Steers Look

Steers has reinvented itself with a new positioning and image that focuses on the brand’s core benefit, and that which has made it one of South Africa’s favourite fast food brands since its launch in 1960 – Real Burgers.

The relaunch encompasses everything from the brand vision to its corporate identity and packaging, store design and menus, staff uniforms and standards, even the retail space and choice of equipment. The only thing that hasn’t changed is the reason that Steers has won both the Best Burger and Best Chips categories in the Leisure Options awards for the past 15 years – the mouth-watering product range.

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My name is Kriszti Bottyan (23) and I am the Editor of Teenzone Magazine. This means that all content goes through me before it reaches you. I graduated from the University of Pretoria in 2015 and I am currently completing my post-grad in Applied Languages. I am admittedly addicted to E! but I am also into the more serious content about society and about topics concerning YOUR future. Ultimately, you are my number one priority. We have migrated to a digital platform that is more suitable to you, our readers. We are continuously grateful for your support and in return promise to deliver. We will not disappoint!


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