“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come” Leatrice Eiseman, Executive Director of the Pantone Colour Institute.
Pantone’s colour of the year for this year is PANTONE 18-3838 Ultra Violet. As individuals around the world become more fascinated with colour and recognise that it can convey deep messages and meanings, designers and brands should use colour to inspire and influence. Fashionistas and designers alike take great notice of Pantone’s Colour of the Year, and are inspired by the selected colour.
The Pantone Colour Institute, which are responsible for the selection of this colour for the year, is a consulting service within Pantone that forecasts global colour trends and advises companies on colour in brand identity and product development. Pantone Colour Institute partners with global brands to utilise the power, psychology and emotion of colour in their design strategy.
Pantone describe PANTONE 18-3838 Ultra Violet on their website as:
A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The colour is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energises the communities that gather there and inspires connection.