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Meet AKA…

AKA is the freshest thing in South African hip hop at the moment.

AKA is the freshest thing in South African hip hop at the moment.

What inspired the name AKA?

AKA is many different things to different people. There are times when I have to be a performer, producer, artist, so it’s just a reflection – AKA is everything.

Tell us about your album, what can we expect from it?

The album is called Altar Ego. It’s a play on words, altar as in church. I say that because, in the last two years with all the recognition that I’m getting for what I’m doing and all the achievements, it gets to a point where you start building yourself up. You start thinking you’re a big deal. So it’s kind of weird how all the love and appreciation and all the things that should keep me grounded, but at the same time can also be the things that inflate my ego.

Who would you most like to work with?

Kanyé West.

What has been the best part of being famous so far?

Fame is something that I don’t attach much to, it something that can come and go. Let’s take Ja Rule for instance – once upon a time he was the biggest thing in music. Four years down the line and I haven’t seen the dude on my TV in ages.

What would you say to someone who is trying to get into the music industry?

I’d say that it’s a lot of hard work. I’d say it’s something that you should eat, sleep and breathe. Don’t get into it for the wrong reasons. If your looking to get into it to make money, I think your in the wrong industry because if you want to make money just go to school and study to be an accountant. Don’t get into it because you want people to know your face or to be on TV, do it for the right reasons.

What can we expect from AKA in the future?

In 2011 – the new album is out. You can expect more videos, more performances. You can expect everything that happened in 2010, just that it’ll be bigger and much better.

Story by: Nikita Coetzee

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