The reviews of Taylor Swift’s new single Look What You Made Me Do might be mixed but there is no denying that Taylor has made a spark with her comeback hit. The singer has set four new records for her single and it’s accompanying music video:
1. Most Lyric Video Views in Its First Day: The 27-year-old singer’s hit song was released with an accompanying lyric video, which received 19 million views in its first 24 hours. The final numbers came in from youtube. In 24 hours #LWYMMDvideo set a record with 43.2 million views.
2. Most Spotify Streams in Its First Day: According to Music Business Worldwide, the tune was streamed almost 8 million times in its first 24 hours.
3. Most Video Views in Its First 24 Hours: Her music video was directed by Joseph Kahn and was released during the 2017 VMAs on Sunday night. The controversial video got almost 30 million views in 24 hours.
4. Her Biggest YouTube Debut: LWYMMD is also Swift’s biggest debut on YouTube. Her previous personal record was for “Bad Blood,” which hit 17 million views in the first day.
The single is also on track to becoming the biggest-selling song in its debut week. Adele’s Hello currently holds the top position at 1.1 million copies. Love it, or hate it, there’s no denying it’s a hit.