Lifestyle, the female hygiene brand runs the Carry Yourself with Confidence campaign, now in its second year, the campaign has proved an even bigger success as the program ran across 6 regions and is estimated to have reached over 72 000 girls.
On Friday 28th September, the campaign culminated in a beautiful day at Carmelas Tea Garden in Fairmount, Johannesburg. The girls chosen to attend the event had entered an essay competition, where the theme put to them was ‘What confidence means to me’. The responses from these incredible young South African women were truly amazing, and one really got a sense of the challenges they face today – from body changes, to relationship and social pressures.
The day was filled with touching personal stories, guest speakers, and motivational talks and of course, the guests were treated to a delicious lunch and entertainment. Lifestyle’s Brand Ambassador Bonang Matheba and Miss South Africa 2012, Melinda Bam, attended the lunch and joined the girls in listening to psychologist Debbie Bright talk about confidence, while gynaecologist De Lalloo engaged the girls with her talk on the importance of good personal hygiene.
Says Refilwe Mkwana, 14 year old learner from Tlhalogang Junior Secondary School, who was one of the girls picked for her insightful essay to attend the event, “It was really exciting, and encouraging for my future. They made me realise how important it is to see a bright future ahead. I give Lifestyle a thumbs up”.
Look out for 2013 for when the campaign will run again!