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The Engineered Denim fashion showcase on August 16 showed consumers, media, bloggers and fashion retailers what exciting product will be available for purchase and created a fun atmosphere around the new fresh faces to the fashion industry. Their technical skills and guidance from Edgars buyers as well as LISOF lecturers helped the second year student’s upcycle denim products to one-off must-have fashionable items.
EGDARS has joined LISOF to upcycle denim product into new designer garments. Edgars gave LISOF students, youth brand denim product and briefed them to reuse discarded material to reengineer and consider sustainable fashion practices when creating their one of a kind garment. These pieces will be available to purchase at selected Edgars stores. This project has shed light on the sustainability of fashion and the role that Edgars has taken to educate consumers on reengineered fashion. The pieces display the design skills of the next generation of designers whilst touching on social issues of sustainability and up cycling.
Pre-launch of this project, we invited the public to vote for their favourite denim fashion illustration. During this stage, students were still designing and conceptualizing their vision onto paper. Each week for four weeks we changed, the illustrations on the LISOF website and here were the TOP 4 winners:
Week 1: Sarah Mutshipayi
Week 2: Natsai Musasike
Week 3: Kearabetswe Sekati
Week 4: Andrea Figuera
The theory of upscaling is a world trend that sees many players in the fashion space incorporating patching to avoid wastage and to realize the fact that consumers are educating themselves on sustainable lifestyle practices. We have all heard the saying reduce, reuse and recycle – therefore this theory is centered around old stock inventory into reengineered garments that is being taken to new fashionable heights
At the official launch, two of the Lisof students were awarded Best Upcycled Womenswear piece and Best Upcycled Menswear.
These #engineereddenim products will be available at Edgars in Menlyn for the public to purchase by end August.