LipSlut was started by a college student and was made famous by the development of their “F*ck Trump” lipstick. The brand is introducing their “F*ck Hollywood” Matte Lipstick this week. The company has promised that it would give 100% of the proceeds from the sale to organizations that support survivours of sexual assault.
The brand revealed their intentions in a press release. They also described their motivation behind the creation of the lipstick. They said: “With award season returning the spotlight back to these issues, I think there is a chance for us to get involved and make a small difference in workplace sexism and abuse at large.”
In this quote, LipSlut is referring to a number of actresses that have made the decision to wear all black on the red carpet this Golden Globes. Many think the symbolic move needs to be taken further. Companies like LipSlut have taken this call to action and we commend them on this. It would be great to see even more of this initiative in the future from other brands.