Loewe’s Spring Summer 2020 is almost a full year away, but on fashion’s calendar, it was already yesterday. Loewe’s new campaign for the upcoming season was created with designer Jonathan Anderson’s ride-or-die collaborators: Steven Meisel, Benjamin Bruno, and M/M Paris. In anticipation of the release of Stranger Things, the brand also tapped Charlie Heaton aka Jonathan Byers aka our fav ultra-cool rockstar boy.
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#LOEWESS20 Campaign #StevenMeisel has shot British actor #CharlieHeaton from ‘Stranger Things’ in a moment of introspection before going on stage. A celebration of drama’s mysteries, Heaton’s smeared lipstick imbues an element of ambiguity as to the character he is about to become. Creative Direction @jonathan.anderson #LOEWE #ParisFashionWeek #PFW #Menswear