Unfortunately, however, the problem is so large that simply banning plastic bottles at a shoot is not going to make up for the damage the fashion industry has done to our environment, particularly our oceans. Erik Solheim, the UN environment chief, called the plastic problem a global “plastic calamity”. Not only are the fashion industry extracting more and more raw materials to make virgin plastic products that form parts of our clothing, but much of our clothing also contains plastic microfibres that it sheds during the wash cycle.
The environmental organisation ‘Parley’ has had its founder Cyrill Gutsch begging designers and brands to wean themselves off the “plastic drug”. He is encouraging fashion brands to stop using virgin plastic, but instead to collect ocean plastic, which is already accumulated at the bottom of the sea. He believes this ocean plastic can then be recycled into new materials for use in fashion. A number of brands and designers have taken on board his requests with Stella McCartney and H&M using recycled plastics to make many of their garments. Stella McCartney even produced ocean plastic trainers for Adidas in 2016.
Yeomans is happy to play her part in speaking about the plastic issue. She hopes that in this week surrounding World Oceans Day she can help to use her influence to inform people “that plastic is not fantastic.”
Source: www.theguardian.co.uk. “Plastic is not cool” – is fashion finally cleaning up its act? By Lucy Finnigan