If you think you need as many followers as Kylie Jenner to become a social media influencer, think again. Brands are set to spend even more on influencer marketing – and they are not just targeting the big guns. Micro-influencers (those with between 5k and 100k followers) came out as top choice for marketers in 2021. And that could be you!
The 2021 State of Influencer Marketing Report, by digital agency and influencer marketing specialist company Linqia, shows that what matters to brands is not that you have over a million followers, but rather that they find the right fit – the person they feel will best promote their products and raise their brand’s awareness. So, whether you’re active on Insta, Facebook or TikTok, this could be your time to shine!
This week, youth shoe brand Toughees will help young South Africans to unlock their social media superpowers and learn more about how to become a successful influencer. Learn how to calculate brand value and company ROI (return on investment), create clever content, and launch your own brand and online career. The FREE online #Youthfluencer workshop will take place from 8 to 10 December 2021 from 10h00 to midday. If you want to know how social mega-stars gain influence and get paid using their massive following, this course is for you.
To register, visit https://toughees.co.za/pages/bangene.